Campaign Management
- Effective Campaign Management is the key to any successful advertising or marketing campaign. However, few organisations still take the time, or have the resources, to allow them to effectively manage a campaign, ultimately to its maximum potential. Targeted email marketing, not SPAM, can be one of the most highly effective mediums of marketing today and when combined with real-time analysis (and action) can provide outstanding results.Many organisations though still continue to use tools such as Microsoft Outlook to send email ‘campaigns’ to their clients or prospects. But indicators such as ‘read receipts’ provide limited, if any, valuable ‘intelligence’ to the perceived value or interest of the client or prospect. A request to unsubscribe can also be misleading, particularly if this is the only information gathered.
Do you know the 10 most successful methods for capturing a great ‘opt-in’ email database?
Do you have the tools available to allow you to use the 10 most effective metrics for measuring the success of a campaign?
Do you know which days of the week and at what times of the day email campaigns are most successful?
Do you understand and realise the benefits of creating campaign specific landing pages?
By outsourcing either part or all of your campaigns to Fullbrook, we can help you to avoid the pitfalls and assist you in building solid and reliable email campaigns. Alternatively by using our secure and hosted software you’ll be able to create, deploy and effectively manage your campaigns, in real-time and from anywhere in the world and from as little as £500 per month for 10,000 emails per month.
