Proposition Testing
- No matter how hard a Venture Capitalist may try, it’s highly unlikely that he’ll know as much about the specifics of the entrepreneurs business as the entrepreneur himself. Most Venture Capitalists therefore have either “Entrepreneur’s-in-residence” or “domain experts” to help them decipher whether a business plan is worthy of their investment.Fullbrook have carried out this pre-investment due diligence for a number of investor clients, helping them to identify the strengths, weakness, opportunities and threats that may not have been overtly identified by the presenting entrepreneur.
As Fullbrook are not only domain experts, but also Sales and Marketing strategists, this service also extends to post investment activities. Fullbrook have provided valuable resource and expertise to actually market test propositions on behalf of our investor clients or by the entrepreneur’s directly.
Using our team of specialists, Fullbrook have helped redefine many value propositions, identified key partners and prospects and have presented the proposition on their behalf. Through a process of fine tuning, we have consistently honed weak propositions and have quickly achieved signed contracts with new partners and clients and have helped them to gain early traction and revenues.
Fullbrook’s
proposition testing
service is a low risk means of capturing market interest and delivering results. What’s more, it provides ready made processes and the network to maximise your limited ‘window of opportunity’.
